Beer Anytime, Anywhere
Heineken 0.0 Campaign
To cater to modern health-conscious consumers who still crave a taste for beer, Heineken Singapore launched Heineken 0.0 island-wide. As this product is non-alcoholic beer, selling through to the relevant stakeholders is challenging with many mindsets still inclined towards alcoholic beer drinking. Therefore, we teamed up with Heineken’s brand team to start a campaign in Asia Pacific Brewery Singapore’s (APB) office and Heineken Global office as a kick-starter product awareness for both internal stake holders and media.
We tackled this campaign via a lifestyle approach as seen in the copywriting, events and other creative content that we produce. By highlighting that the consumption of beer is possible almost anywhere and anytime with Heineken 0.0 as it is non-alcoholic, it garnered the confidence of the internal stakeholders and the media into pushing Heineken 0.0 into the mass market.
Within the Heineken Office
Heineken 0.0 Media Kit for Influencers
Heineken 0.0 Retail Stores
Heineken 0.0 Laguna Volleyball Event
We assisted in their pitching to potential clients, bringing confidence in the product and securing Heineken 0.0’s brand awareness in almost all channels island-wide throughout the year of 2018 and 2019. Considering location, consumers and activities, we also created a volleyball event at a country club’s golf course in order to bring more awareness to Heineken 0.0 reinforcing that a glass of refreshing beer could also be enjoyed with sport.
