BLANCO Vertex Experience Store
Blanco is all about systems that are meticulously designed down to the finest detail for the kitchen water hub in residential homes. The objective of Blanco’s first retail experience design store in Vertex is to create joyful yet educational experience of the products.
It is important for customers to understand a brand’s values, purpose and promise in order to be immersed in the experience in a retail environment. Therefore, we developed a Blanco experience flow to infuse the essence of Blanco such as their story, values, purpose and promise into a physical space that attracts, engages and connects.
The BLANCO UNIT
As an integral part of the brand, it is a cutting-edge solution in the kitchen that makes the kitchen life becomes less of a chore. Knowing this, we have created a BLANCO UNIT frame tunnel entrance to showcase the BLANCO UNIT in its maximum potential, being built into the kitchen and for customers to compare it with the kitchens in their own homes.
Experience Store Flow
The space is designed to spread product knowledge and showcase varied combinations of sinks, taps and accessories for consumers’ different kitchen styles through experience. Product descriptions are easy to read, actual materials and finishes and accessories are displayed for customers have a look and feel and live demos are widely available through the space where water is dispensed from the tap.
