A Good Source

A Good Source Pte Ltd is a newly incorporated entity established in February 2020. The company prides itself in being a high-quality premium distributor of luxurious agricultural produce. As of now, some of these produce comprises of Ikan Empurau and Durian, obtained from premium farms and sources in their respective country of origin.

Before the rebrand, they face challenges such as rising and disruptive competition of freelancers and small-time traders which creates a perception that durians can be easily sold by anyone. Thus, by developing a refreshed brand strategy and identity, it enables them to sell their value and stand out by positioning themselves as a purveyor of luxurious agricultural produce.